Why Your Business Needs a CRM
A customer relationship management (CRM) system is a centralized platform that stores, tracks, and manages all customer interactions, sales processes, and marketing activities, to name a few. It provides a reliable source of information that allows your business to automate follow-ups and optimize campaigns for better conversions. Track every customer touchpoint, from website visits to social media interactions. Align sales and marketing […]
What’s your strategic vision?
The strategic vision is the why and how. But it is more detailed than a simple mission statement. While a vision can be described as a destination, a goal, or a kind of horizon to reach, a strategic vision also defines how to get there and when. It includes innovative ideas and strategic objectives for achieving short- and long-term goals. This method […]
Instagram vs. TikTok
Social media marketing has never been more competitive, with brands constantly evaluating which platform delivers the best results. By 2025, two platforms dominate the market: Instagram and TikTok. But between Instagram and TikTok, which one is best suited to your business? Instagram vs TikTok: Which platform is best for your business? 1. Instagram vs TikTok: Audience demographics The first factor to consider […]
Creating an eCommerce Store with Us
While international agencies and freelance developers offer a wide range of options, there are several compelling reasons to partner with our Metropolitown Digital Agency based in New York and Paris, particularly for the creation and launch of an online store targeting the American and French markets. Convenience naturally plays a role. Working in the same time zone eliminates communication delays, streamlines project […]



