Creating an eCommerce Store with Us
While international agencies and freelance developers offer a wide range of options, there are several compelling reasons to partner with our Metropolitown Digital Agency based in New York and Paris, particularly for the creation and launch of an online store targeting the American and French markets.
Convenience naturally plays a role. Working in the same time zone eliminates communication delays, streamlines project collaboration, and allows for real-time exchanges when necessary. But beyond convenience, the real value lies in local market knowledge, market experience, and understanding of regulations.
Convenience naturally plays a role. Working in the same time zone eliminates communication delays, streamlines project collaboration, and allows for real-time exchanges when necessary. But beyond convenience, the real value lies in local market knowledge, market experience, and understanding of regulations.
Creating an eCommerce Store with Metropolitown Agency
Creating an online store involves a series of strategic decisions and technical steps.
Here is an overview of what to expect when working with aour Metropolitown digital agency.
1- Choose the ideal e-commerce platform
One of the first steps in launching an online store is choosing the ideal platform. This choice impacts everything from design flexibility to scalability and recurring costs. Popular options:
Shopify: Ideal for businesses looking for ease of use, quick setup, and integrated hosting. Ideal for small product ranges or startups.
WooCommerce: A WordPress extension offering flexibility and control, ideal for content-focused sites or businesses already using WordPress.
Here is an overview of what to expect when working with aour Metropolitown digital agency.
1- Choose the ideal e-commerce platform
One of the first steps in launching an online store is choosing the ideal platform. This choice impacts everything from design flexibility to scalability and recurring costs. Popular options:
Shopify: Ideal for businesses looking for ease of use, quick setup, and integrated hosting. Ideal for small product ranges or startups.
WooCommerce: A WordPress extension offering flexibility and control, ideal for content-focused sites or businesses already using WordPress.
Metropolitown will help you
Magento (Adobe Commerce): A robust and professional solution, suited to large companies with complex needs and customized workflows.
Metropolitown will help you by:
Assessing your business model and long-term goals
Recommending the right platform for your needs and growth strategy
Managing technical configuration and integrations
Choosing the right platform from the outset ensures that your store will evolve at the same pace as your business.
2- Customized design and branding
A high-performance e-commerce site is not just about functionality: it reflects your brand identity and offers a consistent experience across all pages and devices.
Key design considerations include:
Mobile-first design: With over half of online purchases in Australia made on mobile devices, responsiveness is essential.
Brand consistency: Visual elements such as fonts, colors, and images should align with your brand's voice and tone.
User experience (UX): Smooth navigation, easy filtering, and quick access to product information are all factors that influence conversion rates.
A digital agency's design team typically follows a process that includes:
Brand workshops and discovery sessions
Wireframe and prototype creation
User testing to validate layouts and flows
Smart design is not just about aesthetics: it's about building trust and facilitating visitor conversion.
3- Optimization for SEO and conversion
Launching a store is just the beginning. To attract organic traffic and convert visitors into buyers, a comprehensive approach to SEO and conversion optimization is necessary.
