How to promote a travel agency online
Promoting your business to your customers is an important part of being a travel agent. Managing your social media, website, CRM, blogs, and emails, staying up to date on new travel deals, and booking your trips:
Are your efforts generating the revenue you expected? When you analyze your marketing plan for the year, consider incorporating one or more of these ideas.
Advertise locally.
From announcements in newsletters and newspapers to pizza boxes, there are many advertising opportunities. By publishing your company name, logo, and contact information, you can promote your services and improve your public relations image.
Add variety to your social media posts.
Inspire your followers with content based on new travel offers, industry news, packing tips, destination must-sees, and vacation articles! Boost your posts with several suggestions:
Consider setting a theme for each day. For example, “Travel Tips” on Wednesdays.
Share attractive photos from your travels or supplier websites, with short, catchy captions.
Subscribe to travel publication emails such as Travel + Leisure and Travel Weekly to share their news articles on your pages.
9 Ways to Market A Travel Agency
Subscribe to travel agency suppliers' Facebook pages for regularly posted shareable content.
Check out Pinterest to discover essential items to pack in your luggage to share on your pages!
Browse suppliers' YouTube channels and share interesting and informative videos on your page. Be sure to use content from suppliers and not from other travel agents.
Send direct mail to your customers.
Every day, your customers find their mailboxes filled with bills, newspapers, and occasionally a note from their grandmother. Add a personal and varied touch to your communications by sending them a message from their favorite travel agency! For special occasions such as birthdays, holidays, wedding anniversaries, or congratulations on an important event, consider writing a card or letter by hand.
Don't forget to add a “travel” touch to your message. For example, on a birthday card, add: "During these special times, couples often plan a trip to celebrate their anniversary, renew their vows, or simply enjoy a romantic getaway to celebrate their love.
Create a monthly newsletter.
Creating a short email is a simple and effective way to stay in touch with your customers. The content of your newsletter should focus on the current tourist season. Whether it's engagement season, summer vacation, or Christmas preparations, send regular emails to your customers to give them travel ideas and tips for all occasions!
